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Tchibo驗廠推行新WE項目

The WE (Worldwide Enhancement of Social Quality) project covers four pilot regions in Bangladesh, China and Thailand, where a total of 40 production facilities are currently being trained.  The ultimate goal: other international and local companies as well as further interested organisations shall utilize the WE training materials and contract the local training organisations after completion of the pilot project in 2010. Through this, the project partners want to contribute to a broad-based enhancement of social standards.  WE（Worldwide Enhancement of Social Quality) 項目在以下國家共4個城市試點：孟加拉國、中國及泰國，項目中將有40家生產(chǎn)工廠得到相關的培訓。其最終目標是：在2010年完成試點項目后，其他的國際或本地企業(yè)及組織都能受益于WE培訓的材料并與當?shù)氐呐嘤枡C構結成合作關系。希望通過此舉可以改善參與培訓項目的合作伙伴的社會責任狀況。

Ten manufacturers each are taking part from Bangladesh and Thailand, with the remaining twenty production facilities coming from the regions of Hangzhou and Shenzhen in China. The participating pilot companies represent 5% of Tchibo’s supplier portfolio in the non-food sector. They employ around 40,000 workers, the majority of which are women. The products manufactured are mainly textiles, but also jewellery, furniture as well as metal and leather goods. 來自孟加拉國及泰國的各10家工廠及來自中國杭州及深圳的20家工廠參與了此次培訓。這些企業(yè)占了Tchibo非食品部門的5%采購量，其下廖了近4萬名員工，而且大部分均為女性。他們主要從事紡織行業(yè)，也包括珠寶、家具、金屬及皮制品。

The public-private partnership between GTZ (German technical cooperation) and Tchibo runs for 36 months and covers the period September 2007 to August 2010. During this time, we intend to gradually open up the project to other interested companies and organisations as well as other sourcing markets. Tchibo itself plans to align its supplier training with the dialogue approach based on the lessons learned from the pilot project. 德國技術合作協(xié)會及Tchibo的合作關系已開展超過36個月，起于2007年9月至今。在此期間，我們一直致力于將此項目逐步推行到其他的利益相關企業(yè)、組織乃至采購市場。Tchibo計劃通過本次的試點項目，為日后的供應商培訓提供更好的對話模式。

First experiences gained in the implementation in Bangladesh, China and Thailand indicate that dialogue-oriented training promotes the implementation of and compliance with social standards at factory level. An impact analysis, conducted by an external service provider, will verify this claim in the final stage of the project. 在孟加拉國、中國及泰國的試點項目，預示著基于對話基礎上的培訓將促進工廠級別的社會道德行為的實施。由外部服務提供商所進行的影響分析將進一步確定此項目的最終效果。

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